Nollywood or Nollynude?
June 29, 2008 by
Che Oyimnatumba
One of the greatest sources of influence is the television. This is because the family has failed. We now have over ambitious career mothers, who have no time to train their children. The house girl and DSTV take over. Many children know the names of all the cast in Barney, CartonNetwork and Disney but cannot identify their Uncles, or recite States and Capitals. Asking them to say the Lords prayers, recite the 66 books of the bible or the heroic deeds of the Prophet in Medina, the Nigerian national anthem, is a death sentence.
Of the DSTV channels, none is watched more voraciously by Africans than African Magic. This channel carter for African films. It was created solely for African films because most African movies cannot compete with movies shown on Hallmark, Movie Magic and other movie channels. Another reason is because the capitalist owner of DSTV, wants to retain the teeming TV watching Africans and absence of an African movie channel, will rob them of a market. And nowhere is this market growing in limps and bounds than in Nigeria. Nigerian film industry Nollywood, dominates Africa Movie Magic. I have expressed by opinion about the poor quality of Noollywood films in my article Oh Nollywood! published by LEADERSHIPWEEKEND’s ORACLE of January 12th 2008.
My major concern here, is the message content and the moral content of the Nollywood actors and actresses. Since the TV has taken over parenting and teaching (most play group centres teach nothing but to on a Carton CD/DVD for the toddlers to rock them to sleep), there is need for all concerned to scrutinise what the younger generation of Nigeria watches. The film censor board has disappointed me. Check out the film they rate 13 and PG? The subtle sexual content will make am imp blush. Another watershed is the rewriting of African cultures by the producers of these films. Africans are not violent people. The gun culture Nollywood is trying to plant in the psychic of our children, should be resisted. When you watch a Nollywood production of a campus scene, you ask yourself, is this not the same University you went to? Another poor content is the use of American accent to act a movie whose setting is 18th century Africa. Another disturbing trend, is found in the Yoruba film department of Nollywood. No Yoruba movie, is complete without magic/juju. Is this a true representation of the Yorubas? A race that has the highest number of Pentecostal pastors and pride herself on the exploit of her returned slave Samuel Ajai Crowther. The canny Hausas, not wanting anything that will abuse Sharia stayed away from Nollywood, started Kannywood and Hausanized India, Arabian and Chinese film. To their shame, one of the pervert sex symbol of Nollywood (Omotola) is now starring in their movies.
Calls I have received from onyibo friends after watching a Nollywood movie are embarrassing. I have been able to address the issue of texture of the films. I blame it on technology and that we are still growing. America has started Mars exploration while in Africa we are yet to find solution to gabarge disposal. I point out to them that Europe underdeveloped Africa and America and Asia are furthering it via importation of inferior goods which kill the indigenous industry.
When they hit me with complains about rituals, taboos in the Nollywood movies, I am at sea without a rudder. One actually asked me, “Do the Igbos still insist that a widow drink the water used to wash her husband’s corpse?” Instantly, I knew one nna men is finding it difficult to convince this lady. I blame is squarely the fault of Nollywood. Nollywood should stop scaring Nigerians and other members of the global village with twisted half truth. Let us rebrand Nigeria.
Movies, Cinema, TV, Music, just name any arm of entertainment, is a powerful tool of influence. Before I had first hand information from USA, I thought all the streets in America are lit up like Christmas tree, that there is an ambulance at the end of each street, that zooms into crime scene before the smoke fades away from the pistol. Most Nigerian ladies dream of elusive Mr. Right, who will open the car door, kiss her good night without going all the way, cook for her while she gist on the phone as a result of Hollywood movies of ideal American family. Forget it. Check your records, misogynists, failed marriages abound in USA but movies depicting these won’t be sold massively in Africa. This onyibos are better than Africans mentality was foisted by Hollywood and her counterparts in other onyibo’s country. Even India’s Bollywood, has improved the world wide image of Indians, from the Snake Girl and the over reincarnation (they always kill themselves and reincarnate to take revenge without the murderer getting old) to a Technological and scientific India. Indian movies now showcase India as emerging IT giant.
Having agreed that movies are important agent of socialisation, I dare ask, will you allow a prostitute to train your child or a naked house girl serve your husband dinner? Pick a copy of these glossy fashion/love magazines or any national daily on Saturday or Sunday, the pictures of Nollywood actresses on the centre spread gives me the feeling I am watching pornography forget what happens to my third leg. These papers not okay with page 3 girl, splash colour on these half nude actresses and go the extra mile of doing a pull out. Most Newspapers now sell their weekend edition by highlighting these nude actresses on the front page.
Some of them are not contented with being confined to the pages of the Newspaper. At every award, charity show and even strictly children’s programme, they bare it all. At the just concluded Nigeria Musical Award in Owerri, it was breast baring galore. Different sizes gravitationally pulled out of shape by age and rough squeeze, were forced into undersized bra to give the impression of a Honda prelude headlight were on display, showing a cleavage that will make my grandmother look like a virgin. It baffles me that a woman will pay so high to have a dress that covers nothing to be designed for her. We now have more lewdness in Nigerian movies than the American films we wanted to escape from.
The male counterparts are not innocent. Their conducts in nightclubs and recreation centres dotted around town is a letdown. A good number are paedophiles, deflowering teenagers, in need of role models or a role in a movie. To crown their moral bankruptcy, their marriages are collapsing like a pack of cards at a rate that will make Elizabeth Taylor feel like a Nun.
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Can we find men (and women) of like passion as you who will use such priviliges as u have to save the future generation of Nigeria.
TBH, these same thoughts were running through mind yesterday while coming back from service: that our kids are now being “groomed and guided” not by thier parents anymore but by morally bankrupt Tv shows and films.
They (nollywood) may argue that thier movies teach some morals but how truthful is this claim? The opposite is simply the case. For instance, i was watching a movie something (have 4gotten the name) and a guy was being tried for raping a deaf and dump girl. To my utter surprise, during the trial and in bid for this guy to state his case, they completely went off the mark advertising pornography and celebrating nudity showing things that never played out in the movie all in the name of this guy narating what happened that night. The amount of time spent on this obscenity leaves much to be desired.
Nobody gives you a poison and labelled it as such rather they will put in one of you favourite meals.
WARNING: Nollywood may serve as a veritable tool in promoting homosexuality albeit claiming they are doing just the opposite.
Be ready for criticisms from those who may claim it is free world.
I salute your courage.
Very insightful article.
At whichwaynigeria, we are committed not only to charting a way for Nigerians towards mental decolonization, but walking the talk. Your comments are tonic to our staff and we are reassured that a new Nigeria is on the way.
Keeping visiting, drop your comments and forward the articles to your friends, together we will get beyond the Promised Land; where every Nigerian will be proud to be called a Nigerian; promised land where, Nigeria won’t be referred to as a sleeping giant but a ferocious giant of democracy, prosperity and technological advancement in Africa; Nigeria that our sons in economic exile, will sing Bob Marley’s Exodus and proudly walk home than was whiteman’s corpse or be a gigolo just to get green card.
i love u
Well articulated article and i must commend you for hitting the nail on the head. I believe with this kind of attitude, we’ll be able to wrest Nigeria and our beloved society from the evil called TV ala NOLLYWOOD. It’s disheartening to see our much reserved communities and societies turn into a Pornography one. And well said, it’s the imitation of american way of life that is the root cause of these, coupled with the economic situation back home.
Believe me, its not only in Nigeria that these things are in frequent occurence, its done by nigerians in everywhere i have been (South Africa, UK and Ireland).
God help us all, and with people like you, i say “WE CAN DO IT”.
Thanks for your courage and will. God bless u
We at whichwaynigeria are flattered but humbled by your comments. All we aspire passionately to do, is to get all involved into the work and walk towards a better Nigeria. A Nigeria that will hoist her flag on the pinnacle of excellence and boldfacedly hold her own in the comity of nations.
We had to raise the mirror at Nollywood for all to see that the rot and bad light in which the other members of the global village see us, is our making. We can rebrand Nigeria and Nollywood must play a more patriotic role than what is currently on display.
Lets get walking towards a better achievable Nigeria! Let the rebellion begin within, with a change of heart and attitude!
THIS WHOLE NOLLYWOOD CONCEPT IS UNFORTUNATE, I THINK WE HAVE MISSED THE POINT ABOUT THE ESSENCE OF NOLLYWOOD.FROM THE CONCEPT, STRUCTURE , FRAMEWORKS TO THE MAJOR PARTNERS ,THE INDUSTRY IS ON THE WRONG FOOTING! ALLOWING OUTSIDERS AND NON PROFESSIONALS TO BE THE DOMINANT PLAYERS IS RELATED TO THE CURRENT DEPLORABLE, MEDIOCRE,PEDESTRIAN AND PSEUDO STATE OF THE INDUSTRY.
Truly speaking some programmes in the so- called nollywood are merelly imoral . Our idea of civilisation is unbelievable. These girls are overdoing the whole thing and its highly embarassing. The authoritie should look into deeply.